About Sara

Sara is a marketing and community professional with a background in Public Relations and a genuine curiosity about people, ideas, and the world around her.

Originally from Portugal, she studied Public Relations, where she developed her foundations in communication, storytelling, and building relationships. After moving abroad, she continued building her career in an international environment and eventually joined 42workspace, where she is now Head of Marketing & Community Manager.

At 42workspace, Sara works across marketing, communication, community, and content. She helps shape the company’s brand and digital presence, connects with the community, coordinates marketing initiatives, and manages the company’s editorial content. She also works on the blog, creating, adapting, and refining content before it reaches the audience.

For Sara, marketing is ultimately about people. It’s about understanding who you’re talking to, finding the right way to communicate an idea, and creating connections that feel genuine rather than simply putting a message out there.

Community building is also a central part of Sara’s role. She works closely with the 42workspace community, creating opportunities for members to connect, collaborate, and feel part of something bigger. From day-to-day interactions to events and community initiatives, she focuses on building genuine relationships and creating an environment where people feel welcomed, engaged, and connected.

Beyond Work

Outside of work, Sara is probably just as curious, if not more.

She’s an avid reader and enjoys getting lost in completely different subjects, often finding herself going down the inevitable “I’m just going to look this up” rabbit hole.

She also has a love for sports and movement and has tried several disciplines over the years, including athletics, Kenpo, and kickboxing. For her, trying different sports is as much about the challenge and learning process as it is about staying active.

Then there’s food.

Sara is a self-proclaimed foodie with a particular interest in ingredients and nutrition. She enjoys learning about where food comes from, what different ingredients contain, how they work together, and how to make meals that are both delicious and nourishing. For her, food is as much about curiosity and discovery as it is about eating.

Sara also studied wine production and wine culture, developing an understanding of both the technical aspects of winemaking and the history, traditions, and cultural heritage surrounding wine

At the heart of who Sara is, there is a strong sense of curiosity and a genuine passion for what she does. She brings her own character to everything she takes on, always looking for ways to learn, grow, and make things a little better.